Digital Attitudes Survey North West London

Digital Attitudes Survey – Introduction

The North West London (NWL) Collaboration of Clinical Commissioning Groups (CCGs) and the Healthy London Partnership (HLP) went out to tender in early 2017 jointly seeking a supplier to work with them to develop a survey that would inform an evidence base that will support their plans for improved delivery, and uptake, of existing and new digital health services.

The aim of this project was to develop a survey that would support the NWL collaboration in gaining a high level understanding of their citizen’s needs, motivations and behaviours with regards to digital health tools and services. To achieve the goal of building an effective Digital Strategy for their citizens, the project brief requested support from expert partners to develop a mechanism for gathering evidence on:

• the factors that drive and sustain digital utilisation for targeted populations
• the features that enable people to become, and stay, connected with the NHS
• and the benefits of digital health tools
• key diversity needs specific to London to deliver the digital inclusion agenda
• how to improve citizen experience and outcomes
• how to improve service delivery efficiencies for the NHS